Food that tastes like less

Scientists in Wageningen are developing a new generation of foods that can help prevent obesity by getting people to eat less. The Top Institute Food and Nutrition is also developing food ingredients which can stop obese people from developing diabetes. Such nutrients could eventually be used in any kind of food. The Dutch public health agency concluded in a research report last year that 25% of deaths and serious illness caused by overweight and obesity would be avoided if adults shed 3 kg.

Eating right and exercising is pretty straight forward, but accommodating the obese seems more lucrative. As the article states, “such innovative products have higher margins than those of selling a tomato or a bottle of milk.”

(Link)

This entry was posted on Saturday, March 24th, 2007 at 9:23 am and is filed under Food & Drink, Health, Science. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Tags: obesity, Wageningen