Students prefer Donald Duck magazine over serious newspaper
Left-leaning newspaper of record De Volkskrant came to a shocking discovery (Dutch): it’s no longer the students’ darling. Instead, university students are flocking to a magazine they know from their elementary school years, Donald Duck.
The “merry weekly” is the most popular periodical among students, beating magazines and newspapers like Intermediair and NRC.next which consider students and former students to be part of their target audience. So says the Nationaal Studentenonderzoek (National Student Survey) held by marketing agency StudentServices from Rotterdam. The agency questioned a whole campus worth of students (1,775 to be precise).
Editor-in-chief of Donald Duck magazine Thom Roep is not surprised though. “An earlier study already showed that we’re passing magazines like Playboy as a popular men’s magazine,” he told De Volkskrant.
When I was a student our house was subscribed to the Volkskrant. In a “red-pink” town like Nijmegen a subscription to a lefty paper was almost mandatory. As it happened I also read Donald Duck magazine quite a lot but that was because I considered it homework, as I was trying to sell comics scripts to the magazine.
Aaaaaa…psychological neoteny takes its toll!
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