April 11, 2008

I amSterdam, Madrid is mad

Filed under: Design by Branko Collin @ 11:41 am

You can say many bad things about Amsterdam’s city marketing campaign I AmSterdam, but at least in some respect it works. A mix of the phrase “I am Amsterdam” and “I heart Amsterdam,” the slogan lets people express their positive feelings towards the city in a tacky but unified manner.

Madrid tries to copy the formula, and copies everything that is wrong about the I AmSterdam campaign. It is tacky. You cannot force a meaningful emotional response with a cold marketing campaign. The formula replaces core values—the reasons why people like Amsterdam or Madrid—with empty slogans. And in doing so, the campaigns are insulting to their audiences’ intelligence.

But Madrid’s copy takes things one step further: it just doesn’t work. “Madrid about you” is a funny pun, but the way the logo is styled makes it say: “Madrid equals mad” (the “about you” is de-emphazised by shoving it to the bottom and printing it in a smaller font.) Critical Spanish designer Rafa Celda says in El Pais that the people who came up with this campaign are trying too hard. “This is like one of those logos that comes with a manual.”

Via Nieuws uit Amsterdam (Dutch). Photo by Matt Rubens, distributed under a Creative Commons Attribution-Share Alike 2.0 license.

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April 10, 2008

Maaike’s diary in English

Filed under: Comics by Branko Collin @ 12:10 pm

Sample Maaike Hartjes

Maaike Hartjes, who was already the grand old lady of Dutch comics when she was yea high, has started an English language blog in which she documents her next book.

The work title is ‘Enjoy Your Life and Your Socks’, something I saw written on a shop in Japan. I’m going to try to add a new page every day.

I first met Maaike when I was co-publisher of the Iris fanzine in my student days. I believe it was at the Haarlem comics con which takes place every two years, where she showed up with her “folder.” She had wanted to publish her work with another fanzine but they never showed up … and she went on to become a figurehead for our magazine until we quit in the mid-nineties. Maaike is an incredibly versatile artist—though she hates to show this versatility in her comics, focusing instead on what fellow cartoonist and fanzine editor Reinder Dijkhuis once called “her irresistibly funny minuscule drawings,” with which she fills and publishes diaries.

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April 9, 2008

Brabant gets lesbian only hiking paths

Filed under: General,Nature by Orangemaster @ 8:04 am
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On 20 April, some 20 kilometres of hiking routes for lesbians will be officially opened in the province of Brabant. In the woods near Alphen lesbians will be able to enjoy nature and “get together”.

The first Dutch “ladies’ route” was opened in North Holland, and there are also routes in Zeeland and Drenthe. Noord-Brabant is now the fourth province to go lesbian friendly. The goal is to have lesbian hiking routes throughout the country.

(Link: omroepbrabant.nl)

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April 8, 2008

Badly chosen picture with health article

Filed under: Food & Drink,General,Health by Orangemaster @ 9:51 am
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I don’t care about the story, it’s the picture that basically cancels out the story for me. The story is about “experiments to increase health with young people,” which sounds fine, but the picture shows a teenager eating ontbijtkoek, which for the foreign crowd is gingerbread for breakfast. And it’s chocked full of sugar and fat. The background shows a vending machine with Balistos, a muesli (granola) based candy bar, with chocolate and tons of sugar. The captions read “Eating healthy in the cantina of the Werkplaats Kindergemeenschap.”

Did the photographer just do their job or is the author of this article stupid, unaware, fat or something else? With this kind of well-intended advice, no wonder Dutch kids are getting fatter. The road to obesity is paved with junk food.

(Link: ad.nl)

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April 7, 2008

Buran passes through the Netherlands

Filed under: Design,History by Branko Collin @ 12:02 pm


Illustration: the Buran space shuttle on display at the MAKS air show, 1997. Public domain photo by Kobel.

One of the 10 Soviet space shuttles ever built traveled through the Netherlands last weekend on its way to its final destination in Germany. The shuttle, an atmospheric test model code-named OK-GLI or BTS-02, was shipped from Bahrain to Rotterdam, and from there was moved by river barge over the Rhine to the Technik Museum Speyer in Mannheim, German.

The story of the Soviet space shuttle is one of the most interesting of our time. The Soviets saw the Americans build a space shuttle, but could not figure out what it was for. So they built their own, and found out what NASA was desperately trying to hide: that in terms of effectiveness and launch costs, the shuttle is an inferior solution to current non-reusable launch technology (nowadays NASA shuttles costs USD 1 billion per launch). Astronautix even concludes: “The cost of Buran—14.5 billion rubles, a significant part of the effort to maintain strategic and technical parity with the United States—contributed to the collapse of the Soviet system and the demise of the spacecraft.”

The OK-GLI model was never intended to be launch tested. Instead, it was fitted with jet engines so that it could take off and land on its own, and was used to test atmospheric handling of the Buran shuttles. Later it was used as a demonstration model at airshows. It was bought by an Australian company which wanted to use it for the same purpose, but while the OK-GLI was in transit in Bahrain, its owner went bankrupt and the shuttle was stored for four years in parts at a junkyard.

The re-built shuttle drew crowds on its tour through the country, according to Blik op Nieuws (Dutch). Yesterday it passed Nijmegen, its tail clipped to fit under a bridge filled with onlookers.

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April 6, 2008

No need to refresh car’s oil says former oil mogul

Filed under: Automobiles,Sustainability by Branko Collin @ 2:02 pm

“Refreshing your car’s oil regularly is nonsense, a myth that’s been spread by the oil and car industries for years now,” says Henk de Groot. And he should know, as he is a former CEO of Castrol Nederland. Apparently all you need to do is regularly top up the oil in your car, and check it with a special dipstick that won’t just tell you the level, but also the quality of the oil, and you should be good for hundreds of thousands of miles. Luckily for all of us, Henk de Groot just happens to have invented this magical dipstick.

De Telegraaf (Dutch) helpfully calculates that the costs of excessively refreshing your motor oil are 600 million euro per year to Dutch drivers alone, not to mention the environmental costs. “I am doing this for my grandchildren,” De Groot explains.

“But the industry’s tentacles reach far. That is why they silenced me, the interests are too big.” Nary a word about the faked moonlandings though.

I welcome links to this magic dipstick in the comments.

Via De Telegravin (Dutch). Photo by Dvortygirl, licensed under the Creative Commons Attribution ShareAlike license version 3.0.

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April 5, 2008

Rotating house as artwork

Filed under: Architecture,Art by Branko Collin @ 1:43 pm

John Körmelings’ house on rails was unveiled yesterday in Tilburg. The artwork is an actual, yet uninhabited house on rails that travels along the inside of a roundabout, the Hasseltrotonde. Originally the speed was planned at one round per hour, and currently it is turning at that speed for testing purposes. However, the city council thought that was too fast and the house will be slowed down to 0.000758 RPM (or 1.09 rounds per day) later on.

Körmeling’s idea behind the house was to reverse roles: at a roundabout the cars tend to run circles while the background remains static.

Via Jong Nieuws (Dutch) and Eindhovens Dagblad (Dutch). Photo: Stinkfinger Producties. More photos here and here.

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April 4, 2008

Housewives to conquer France?

Filed under: Shows by Branko Collin @ 11:07 am

France rarely looks to the North—or indeed to the East, South or West. But last week, the French massively tuned into TF1, their most popular TV channel, to follow the lives of four Dutch bored and rich housewives, as portrayed in Gooische Vrouwen, a vehicle for Linda de Mol (photo) and a Desperate Housewives clone. The series is broadcast in France as “Jardins Secrets” (Secret Gardens) and is dubbed. According to ANP, 2.3 million people watched the first episode, which translates to a market share of 26.6%. At that time the show had competition from “FBI portés disparus” and “Les nouveaux voisins.” TF1 broadcast the first three episodes back-to-back, and later during the evening the market share rose to 31.6%.

Gooise Vrouwen means “Women of De Gooi,” the latter being the rich neighbourhood of Hilversum where Dutch TV makers used to live. The name literally means The Shire, but is now synonymous with decadence. The saying goes that if you want to make it in Dutch television, you have to sleep “on the Gooi’s matress”, meaning to sleep with somebody influential in TV land (in lieu of talent or skills). It’s the Dutch equivalent of the casting couch, if you like.

Via Z24 (Dutch). Source photo: RTL.

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April 3, 2008

Boat made of ice cream sticks to set sail

Filed under: General by Orangemaster @ 7:30 am
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American Robert McDonald, a former Hollywood stunt man now living in the Dutch town of Emmeloord, has built a 45-foot replica Viking ship made of millions of wooden ice cream sticks and more than a ton of glue. It will set sail on Saturday for London at the start of its voyage to America along the same route taken by the Vikings. The ship took five years to build with the help of 5,000 Dutch school children and 15 million sticks.

McDonald named the ship the “Mjollnir” after the hammer of the mythic Norse god of thunder, Thor. After the 13-ton boat was lifted into the water by crane, McDonald stood calmly on the stern as a team of volunteers rowed the apparently sturdy vessel around the IJ River behind Amsterdam’s Central Station.

But will it make it? Stay tuned.

(Link and photo: firstcoastnews.com, via dutchnews.nl)

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April 2, 2008

The face of Leonardo Da Vinci revealed

Filed under: Art by Branko Collin @ 8:30 am

Siegfried Woldhek is a caricaturist from Giethoorn, Overijssel. Having drawn over a thousand portraits for newspapers in the past thirty years he feels himself eminently placed to try and figure out what Leonardo da Vinci looked like. In a short presentation he held at TED last February he explained his method, and showed the result.

Via BoingBoing.

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