Gorilla-proof glasses

Last year a gorilla called Bokito attacked a woman in the Rotterdam zoo, presumably because she had behaved herself aggressively by staring at the animal and grinning at it. Advertising agency DDB came up with a campaign for insurance company FBTO which resulted in the handing out of 2,000 of these Bokito-proof glasses that lets you look at a gorilla directly while seemingly looking away. Nice case of gorilla marketing (pun intended).

(Image source unknown, presumably one of the two companies mentioned above. Link: BoingBoing.)

This entry was posted on Saturday, April 18th, 2009 at 2:32 pm and is filed under Animals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Tags: advertisements, advertising, Bokito, gorillas, insurance