Croquette giants Mora, Kwekkebek and Van Dobbe considering a merger
The two parent companies of three of the best known snack brands in the Netherlands are considering a merger.
Ad van Geloven from Tilburg (Mora) and Royaan (Kwekkeboom, Van Dobben) would form a company with a combined turnover of 246 million euro and almost 1,100 employees. The new company would be led by Ad van Geloven CEO Peter Doodeman (55), whereas Royaan’s CEO Bart Bakker (43) would lead the merger process, Z24 reports.
Whether the merger will become reality is dependent among others on a verdict of the European Commission which will have to see of the new super company will not form an illegal monopoly. I do not think that ought to be a problem, as there will still be ‘lekkers van Beckers’ (Royal Wessanen, 700 million euro turnover, 2,100 employees).
Croquette purists can breathe easy, “There will be no fusion croquette” Doodeman told Omroep Brabant.
(Photo by Photocapy, some rights reserved)
[…] We’ve written a lot of croquette stories on this blog, made from meat leftovers, questionable vegetarian variants and about general croquette awareness. […]
[…] still enough players in that market to keep it healthy. The intended merger of the snack giants was announced in November […]
[…] As we reported in November last year, two of the largest manufacturers of the deep-fried Dutch delicacy called croquette or kroket were to “form a company with a combined turnover of 246 million euro and almost 1,100 employees”. Ad van Geloven is behind the Mora brand, and Royaan behind Kwekkeboom and Van Dobben. […]