Schorem, a man’s man hair dresser in Rotterdam
In its Bright Spot series, tech mag Bright reviews Rotterdam barbershop Schorem (‘scum’) which caters exclusively to men.
If you want, you can get a haircut and a shave there (55 euro all included) with old fashioned tools such as straight razors, and you can apparently have a beer while you wait. Only for men, because “every man has the right to a place where he can be a man”.
Last year Noël Schoolderman created a series of short documentaries about ‘old crafts’, and the first episode was about Schorem:
One of the barbers says in the video: “A man should only be touched by three other men in his lifetime: his doctor, his tailor and his barber. […] These days you can see a proliferation of Albert Heijns, Blokkers, Xenoses, all the big retail chains. I think people these days have a need for something unique, something with that special touch.”
(Video and screen capture: MrSchorem)
A coincidence, but ‘schoor hem’ (shave him) is also a nice play on words.
[…] very manly advertising about taming beast, Amsterdam now has its own equivalent of Schorem, a man’s hairdresser that Rotterdam […]