Taxis posing as Tour de France team cars

Amsterdam’s taxi landscape is currently featuring mock team cars with bikes on them (pic) to promote Radio 1’s coverage of the Tour, which features French music, lots of manly conversation and the occasional defamatory comment. When stepping into one of these taxis, you can listen to Radio Tour de France and almost feel what it’s like to be in the Tour de France, well kinda, if you add some suspension of disbelief.

I think it’s a nifty idea, as I like the look of the cars, but then I would probably take a taxi when the Tour wasn’t on at night and part of my brain now wonders how long the bikes will stay there and what kind of bikes they are. The Tour will be starting in Utrecht next year by the way.

As you probably already know, Radio 1 won’t have any Tour de France coverage on at all today to leave space for the world news about the Dutch airplane shot down in Ukraine, taking the lives of 298 people, of which 189 where Dutch.

(Link: www.amsterdamadblog.com)

This entry was posted on Friday, July 18th, 2014 at 8:08 pm and is filed under Automobiles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Tags: avertising, French, Tour de France