Dutch designer launches app against knock-offs
Dutch furniture and interior design company Moooi has launched their own app, so that customers can verify the authenticity of the products they buy from the company. Moooi’s products all have a unique digital identity in the shape of a flower that customers can scan, which contains a wireless chip. Moooi has described it as “a tiny digital superhero that provides Moooi products with an authentic digital identity.”
Moooi launched the initiative as a way of helping their customers in the face of a growing number of counterfeits. At present, many companies stick holograms on their products, rely on customs control border forces to check or even using DNA spray. “But all these solutions are only really doable by people working at the border, so you’re not protecting average customers,” explained Jan Haarhuis, a specialist in customer experience at Moooi. The app is available for Android and iPhone.
(Link and photo: dezeen.com)
“This app has access to:
– Phone
read phone status and identity
– Photos/Media/Files
read the contents of your USB storage
modify or delete the contents of your USB storage
– Storage
read the contents of your USB storage
modify or delete the contents of your USB storage
– Device ID & call information
read phone status and identity
– Other
full network access
control Near Field Communication
draw over other apps”
Does an app that needs to contact a chip usually need this many permissions?