Bus stop betrays your weight

Fitness First, a global health club chain, fitted a bus stop at the Weena in Rotterdam with scales and a display that shows you your weight. The big question buzzing around the Web is, is this a funny gimmick or an unacceptable shaming device? The campaign was designed by ad agency N=5, and the video report is by NOS Headlines.

Via Gizmodo.

This entry was posted on Sunday, March 15th, 2009 at 12:15 pm and is filed under Food & Drink, Gadgets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Tags: buses, dieting, public transport, Rotterdam, shaming, weight