Dutch band Jo Goes Hunting’s latest video ‘Run Away’ features models covered in paint by Amsterdam-based material designer Shai Langen.
Langen was asked for something ‘less conventional’ and came up with models dripping of paint, an effect that was not easy to achieve: a mixture of wallpaper paste and acrylic paint chosen as a simple technique that would let the material itself create movement.
The headpieces were made from lacquered and reinforced cardboard, and although one of the oval-shaped pieces shown is almost as large as the model’s body, many of them were scrapped. I can imagine they didn’t stay in place that easily, either.
The black and white patterns created on the models has a quality that makes you want to look and see what the next pattern will be. ‘After applying paste, I smeared paint onto the models’ bodies using cocktail sticks and rollers to create various patterns,’ explains Langen.
(Link and photo: www.dezeen.com)
