Dutch-British food giant Unilever has decided to stop its attack on American company Hampton Creek for its eggless mayonnaise Just Mayo this week. Unilever claimed that Just Mayo was not actually mayonnaise as the real deal has eggs in it and that their logo with an egg on it was misleading.
Hampton Creek retorted that its product is called ‘mayo’ and not mayonnaise, while fans of vegan food and healthier eating responded badly to the food giant’s attack on an alternative quality product. Just Mayo uses yellow chick peas as a replacement and also makes eggless cookies that have not upset any big company so far. Hampton Creek was financially back by BIll Gates to the tune of 30 million USD, a man who probably knows a thing or two about rubbish lawsuits.
Unilever’s world brand mayonnaise Hellman’s has just started being sold in the Netherlands this year and ironically, it doesn’t meet the requirements to be called mayonnaise in this country, as it has less oil than the definition formulated by the Dutch Food Authorities.
(Links: www.z24.nl, www.ft.com, Photo of Chick peas by abrunvoll, some rights reserved)