April 19, 2008

Reverse graffiti embraced by advertisers

Filed under: Art,Fashion by Branko Collin @ 11:04 am

Reverse graffiti is a delightfully provocative art form that works by selectively cleaning the grime off a city’s walls and streets (and by writing “clean me” on the back of vans). It has city governments the world over racking their brains over how to prosecute the perpetrators—how are you going to punish the people that clean your city for you? But officials need not worry much longer because they’re getting help from an unlikely source: the business world. The Dutch version of women’s magazine Elle has started a reverse graffiti campaign to advertise its wares. Surely no self-respecting artist will touch reverse graffiti now that it has been tainted by commercialism?

Elle’s “artists”—in a presumed rush to get as much work done as possible—are using stencils and pressure washers to clean parts of the pavement.

Photos: stills from Elle’s promotional video. See also: reverse graffiti by Moose (UK) and by Alexandre Orion (Brasil). Via Dagelinks (Dutch).

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January 23, 2008

Tony’s Chocolonely punished after all

Filed under: Food & Drink,Sustainability by Branko Collin @ 12:29 pm

Last year journalist Teun van de Keuken failed to get convicted for complicity in slavery, as we reported back then. But now Van de Keuken’s campaign has led to at least one indictment, although probably not of the kind he was looking for: the Dutch Media Authority (Commissariaat voor de Media) has fined his broadcaster for illegal product placement.

Van de Keuken set out to raise awareness for the fact that the people harvesting cocoa, the raw material of which chocolate is made, are basically slaves. He did this by turning himself in after eating a bar of chocolate, making him complicit of slavery. The case was dismissed because the court held he was not an aggrieved party. Van de Keuken also produced his own brand of slave-free chocolate, Tony’s Chocolonely, which he talked about on his show.

Product placement is illegal on Dutch television, and the Dutch Media Authority is the watchdog that tries to ferret out any instances of it. It does not matter whether the placed products are for a good cause, but the fact that petty issues trump major ones must be bitter for those who want to see new forms of slavery banned. The DMA had some pity though, and in recognition of “this unique and experimental program” reduced the fine to EUR 20,000, the lowest in its ‘range’.

(Via print magazine De Journalist. See also Molblog (Dutch))

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December 8, 2007

Social advertising blog Houtlust becomes Osocio

Filed under: General by Branko Collin @ 2:25 pm

Illustration: A still from a Flash-based SOS Mata Atlântica campaign highlighted at Osocio.

The English language social advertising blog Houtlust is back from hiatus. After a re-branding it has shed its unpronounceable name Houtlust and traded it for Osocio. The concept is still the same: short, mostly graphical reviews of startling social advertising campaigns (see the example we wrote about earlier). Dutch founder Marc van Gurp has been joined by bloggers from over the world. (“Houtlust”, by the way, is a name meant to evoke the image of a pleasant wooded area, and is therefore etymologically related to the more neutral “Holland”, wooded land. In some Dutch areas, and indeed in Germany, the l in “holt” is still pronounced.)

Via Sargasso.

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October 2, 2007

Sticky tape on a roll (HEMA design contest 2007)

Filed under: Design by Branko Collin @ 8:04 am

This design for a tape dispenser by Derk Reilink (fourth year student Industrial Product Design at the Saxion Hogeschool in Enschede) won second place in this year’s HEMA Design Competition. First place was won by Annet Hennink, who came up with a disposable cake stand. I also like the pan lid with holes, making it easier to drain water after you’ve boiled your veggies.

HEMA, a large department chain store in the Netherlands and Belgium, organises a design competition each year. It then picks winning designs and puts these into production. The most famous of these was the winner of the first ever competition, the Lapin (French for rabbit), a tea kettle that looks just like a bunny rabbit.

Most of the products sold at HEMA are from the house brand. The chain seems to pride itself in its “staples”: in its advertising campaigns, it prominently advertises its underwear, clothes pegs, bicycle lights, pans and so on. Hence the theme of this year’s competition: the new HEMA staple.

Link (Dutch), link (French, PDF).

Edit: image replaced by one that contains the final design.

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August 30, 2007

Twingo a no-go with Dutch women

Filed under: Automobiles,General by Orangemaster @ 9:55 am
renault1.jpg

The advertising campaign for the launch of the new Renault Twingo caused a scandal in the Netherlands. An anonymous letter was sent to 30,000 Dutch women, which started with “Salut chérie” (“Hi dear”) in which women were invited to go shopping in Paris by a mysterious correspondent.

Of course, it was easy to find out who sent the letter, as two pictures of the new Twingo were in the envelope. However, it seems that many Dutch women are not up on cars (cars maybe, Twingo no) and do not have the same sense of humour as the marketing folks at Renault, who, I think, messed this one up.

The Dutch advertising commission was contacted by many “victims” of this advertising campaign (Renault got 400 complaints, the Dutch advertising commission got 25, according to Dutch newspaper, AD), saying it has caused problems in their relationship. Renault even replaced the second part of its campaign, which was a test drive invitation, by a letter of apology.

I love the smell of a good culture difference in the morning.

(Link: le blog auto, tip: Laurent)

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July 20, 2007

Dutch agency produces SUV advert with electrocuted dog

Filed under: Animals,Automobiles by Orangemaster @ 12:26 pm
nitro1.jpg

Chrysler Group apologized for an advertisement that showed a dog being electrocuted beside its new Dodge Nitro sports utility vehicle. Dutch advertising agency BBDO Netherlands produced an advert in which a dog is electrocuted after urinating on a Nitro’s wheels. The advert, which ends with the dog going up in flames, has the tagline “charged with adrenaline”. According to Chrysler, the advert was placed exclusively on the Internet. The company said the advert included “fictional yet inappropriate treatment of an animal” and said it was “in extremely bad taste.” So is the car design-wise, according to many car blogs.

By now, it it said to have been removed from YouTube, but I’m sure it’s floating around somewhere, virally. If anyone has a link, please post.

Update: And here we are. Thanks, Adamus!
Nitro kills dog

(Link: ninemsn.au)

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April 5, 2007

Action group cuts down advertising forest

Filed under: General by Orangemaster @ 7:51 pm

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The idea of a ‘visual assault’ was taken quite literally by an action group who got rid of some of the posters and put up some of their own last night. Here, you can read ‘Amsterdam, free of adverstising’. They claim – as many people already believe, if you ask around – that “the advertising firm in question is working on the further commercialisation of the city, destroying the charactertisitc street image.” Translation: nobody really likes this stunt and everybody thinks it’s ugly.

A Labour Party politican of De Pijp neighbourhood told 24oranges that this entire incident will be discussed in the next city district council meeting.

(Link)

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April 4, 2007

In your face advertising

Filed under: General by Orangemaster @ 4:45 pm
Heinekenplein

Until April 6, the Marie Heinekenplein in Amsterdam will feature a forest of adverts from the firm JC Decaux, which have been placed there for a contest. Nevermind the fact that the neighborhood ‘freaked out’ as soon as they saw this ‘visual assault’ on their otherwise nice square, 24oranges was called up and told to go and see for themselves.

I suppose you too can vote for the best advert in the hopes of winning a trip to Paris.

(Photo: Natasha, Tip: SM)

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March 28, 2007

Do not swap endangered species for words

Filed under: General by Branko Collin @ 12:41 pm

zebra-stripes.jpgWith the slogan “will only words remain?”, these adverts warn against the extinction of rare animal species using images consisting of the names of the endangered species. The video adverts are particularly impressive, though I also like this particular one depicting a zebra crossing.

(Via Houtlust, here and here. Official IFAW campaign site)

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March 17, 2007

Get a free printer thanks to poor usability

Filed under: General by Orangemaster @ 2:02 pm
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This week, smart surfers were able to trick the website of Wehkamp.nl into sending them a free printer after cancelling their order for a PC. When ordering a PC, Wehkamp.nl would throw in a free printer. The trick consisted in taking out the order for the PC from the shopping cart and still getting the free printer home delivered. To make sure the order was actually delivered, all one had to do was buy something cheap. The smarties score themselves a printer worth 70 euro.

Of course, Wehkamp.nl has removed the special offer from their site.

(Link)

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