The minute in which bands have to compress their latest hit if they want to appear on De Wereld Draait Door, the popular talk show hosted by Matthijs van Nieuwkerk, has long been a nuisance to 3FM radio DJ Michiel Veenstra. But now he has come up with a remedy: the first band that dares to play the full version of their song (regardless of whether it will be broadcast or not), will receive a full hour of airplay on his show.

Newspaper De Pers, which reported the action, has weighed in by promising a mention on their front page of the same band, and an interview in the paper to boot.

De Wereld Draait Door responded by saying they simply have to cut the songs short because every minute of music makes them lose 200,000 viewers, Veenstra reports on his blog.

De Wereld Draait Door, literally The World Turns, is a pun meaning both “there’s always a tomorrow” and “the world’s going nuts”. Veenstra is the DJ that decided to spin music at the North Pole back in 2007.

Illustration: De Wereld Draait Door logo.