Here’s a nice publicity stunt from Calvé, the makers of Dutch peanut butter (called ‘pindakaas’ in Dutch, literally ‘peanut cheese’).

A 66-year-old man from Den Helder decided to look for a colored drawing he never sent in for a contest that expired more than 50 years ago on February 1963. “Finish what you’ve started” had been ringing in his head for a while. He dug up the drawing from his attic and finally sent it in to get that feeling of completeness I imagine. And lucky him Calvé decided to give him the contest prize, a new bike albeit a very modern one (see the video).

(Link: www.rtvnh.nl)