Utrecht hair salon Local Heroes has won ‘the worst business slogan of 2016’ with ‘Zit je haircut’, a Dunglish joke that needs some unpacking. Pronounce ‘hair’ in English and ‘cut’ (‘kut’) in Dutch, the latter being the word for what the Brits call the ‘c-bomb’, but in this case means ‘shitty’. And so if your hair is looking shitty, come to their place, they’ll apparently fix it for you.
The second place went to a plumber in The Hague for ‘Your shit is my food’, as in ‘Your pooh is my daily bread’, but in a shitty, Dunglish, roundabout way, and third place was for a lingerie shop in Epe, Gelderland with ‘Tiet voor een goede bh’, which is trying to say ‘Time for a new bra’, but the word ‘tiet’ means ‘tit’ and is a play on the pronunciation of ‘time’ in Dutch. Women came up with that one, by the way.
Read about the worst business slogans 2015 with less pooh but more sexism.
And there’s always Dutch universities making a mess of it as well.
(Link: nu.nl)
