Much like the scary warnings on cigarette packs, this short film by Dutch director Louis van Zwol made for Mercy for Animals, an American non-profit animal rights organisation that promotes vegetarianism, probably won’t dissuade anyone from eating meat.

However, the idea of your junk food (they could have used a proper steak, no?) telling you their war stories is far fetched, but well made. In this case, a Dutch frikandel that apparently speaks British English and looks like they smoke two packs a day just doesn’t want to be eaten. To me it’s junk food nobody should eat anyways, not a decent cut of meat whose worthiness could be argued by an Argentinian. It would be like using fries to make a point, instead of a healthy salad.

I’ve recently started to eat less meat for sports reasons and the best way to get me to continue to do that is to give me nice recipes, restaurant tips and a tomato plant for my balcony this summer, not silly films aimed at waspy male students that can’t be bothered to feed themselves properly before going out binge drinking.

I challenge any filmmaker of these kinds of films to make a film without using gross and graphic pictures as a shock tactic. Would you dissuade girls from getting pregnant by using graphic footage of childbirth? I doubt it.

(Link: www.amsterdamadblog.com)