With jokes like ‘Please help yourself’ and ‘Better leave yourself a nice big tip’, chef Edwin Sander is getting ready to open up a restaurant called ‘Foodsy’ on 5 November in Amsterdam that won’t have any staff. Although English sounding, the name ‘Foodsy’ is a nod to the Dutch word ‘foetsie’, which means ‘gone, disappeared’ – like the staff.
We don’t have a clue what it means to go to a restaurant and do things yourself, but we do know what it is to stay home and do everything yourself, so why bother? Sounds like a reality TV show. The restaurant won’t take reservations, but function independently with instructions on how to cook things. It’s not making too much sense to the media, either. The main question is: will anybody be overseeing the people in the kitchen? Otherwise it’s a bit like breaking and entering, but then with food and a kitchen.
(Link: www.marketingtribune.nl, Photo by FotoosVanRobin, some rights reserved)