I think I can often tell if someone is only buying food for themselves, but that means absolutely nothing about the state of their love live. Maybe because Valentine’s Day is around the corner or spring, or both did the Jumbo supermarket in Woerden, Utrecht decide to let singles use pink shopping baskets to advertise their singledom. Frozen pizzas and beer it is, then. Or rice crackers, almond milk and tampons, that sort of thing.

Jumbo says it has done this before and that it was a success. How on earth they can claim it was a success if they have no way of knowing if it was, except possibly that nobody complained about it. By Dutch standards, that would indeed be a major success.

(Link: ad.nl, Photo by Doratagold, distributed under a Creative Commons Attribution-Share Alike 2.0 Generic license)