The Platform for the Reform of Dutch Universities (H.NU) lets all of us vote on the ‘stupidity ranking 2016’ with Dutch university slogans. Amusingly, the voting is in Dutch, but there’s enough Dunglish and misused English that many of you can join in. It’s three points for the dumbest slogan, then two points, then one point. The platform has also included the local parody version of some of them, which makes it even more fun.
The problem with these slogans, which resemble useless city marketing ones, is that they don’t relate to education. They’re too vague, trying too hard to sound like American or British universities or trying too hard altogether. One sticks out above the rest in our view, it’s the RUG with ‘Born Leaders Reach For Infinity’ that has the flow of an acronym, but the appeal of an overflowing bin bag with rotten food begging to be taken out.
(Link: platform)
